If you operate a professional or medical services business or practice, you cannot afford to ignore the proven fact that you get new clients or patients when you improve website traffic. This assumes, of course, that you have a web site. It also assumes that you want to grow your business. If you can improve website traffic you open the door to new clients or patients for your practice.
According to the Pew Research Center Internet and American Life Project, more than three quarters of all Americans use the internet to gather information or do research. Gathering health information has become an important reason for using the internet during the past decade. According to Pew Research Center findings, "Eight in ten internet users have looked online for health information. Many e-patients say the internet has had a significant impact on the way they care for themselves or for others."
The same is true of professional services in areas such as accounting, financial planning, legal services and more. Can prospective clients/patients find you, or do you need to improve website traffic to your site?
The Internet is rapidly replacing the Yellow Pages when people need to find a professional. This happens more often when professionals improve website traffic. Why is this happening? It is happening for several reasons:
There are too many competing "yellow pages" books.
Many of the yellow pages books do not reflect current information.
A professional's website includes far more information about the individual's background, specialties, ethics, education and personality which will improve website traffic.
A website will probably include a map of where the office(s) is located. In addition to showing proximity to one's home, the map provides instant directions, which saves time.
A website can also provide information to a client/patient such as how to schedule an appointment, what to bring to the appointment, how early to arrive, where to find parking, what to do in the time leading up to an appointment, additional information on various types of problems or needs that would bring the new client/patient to you. This information will also improve website traffic.
Good websites also indicate how you handle payments, fee structures, etc.
Websites often include what other clients/patients say about your services.
Websites can also provide lists of memberships in professional associations or societies.
Good websites also list community activities.
Your website can provide the additional information a prospective client/patient cannot obtain from the phone book or from a referral. In fact, the kind of information many people want before they schedule an appointment is precisely the kind of information not readily available anywhere. The only way to get this information, other than from a good website, is through a personal referral. Isn't this the best reason to have a good website that will improve website traffic?
When you improve website traffic, you will receive more qualified leads to grow your business simply because of the personal information you can provide. You will also generate more leads for your business or practice when you improve website traffic because it is faster and easier for people to find you, find out where your office is located, and confirm your area of specialty (or other appropriate qualifying information).
A good website, well designed and populated with the right information will not only improve website traffic to your online presence, it will draw the potential clients or patients who are most likely to want/need your services and most likely to schedule an appointment. You can also use that website to answer questions clients/patients are likely to have after they leave the first appointment.
GlobeTek Inc.
Timothy R. Srobenhorst
920-819-7199
www.freeonlinewebsitedesign.org
www.1quickwebsite.com (Discount Domain Names)
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