Wednesday, June 26, 2013

How to Run a Successful Guest Blogging Campaign after Penguin 2-0

How to Run a Successful Guest Blogging Campaign after Penguin 2.0 http://www.freeonlinewebsitedesign.org This post is to help you understand the extremely noticeable changes that are happening on the web "Google" anyway for sure however I have a sneaky feeling that Bing and Yahoo are headed down the same path. 

What has happened here is Google has rolled out what is called Penguin 2.0. This is a process that is going to be happening all summer long and the roll outs will be early in the month and they will analyze the effects and refine from there and proceed with another roll out of the project. Like I said this will be going on all summer long so the net will look very different in the months to come. So how what are the main targets and how do you try try your best to avoid to much of an effect from this? Well in simple terms you need to take away all the complexity of the internet (all the scary stuff) and look back at old business practice prior to the internet. 

What did people do without it? Well they talked like normal people, worked very hard, stayed focused and determined, and networked to connect with others. Now add some creativity in there such as think of something that no one else is doing and try it! The crazier it sounds the better it might work!

Google is currently targeting people that try to cheat the system by using what is called "Black Hat Techniques" and come niche markets as well like the Payday Loan Industry. Another thing they are looking at is the keyword stuffing and weather your updating your content to keep it fresh and relevant or not. 

Sound confusing? If so then you may be a target or you may not have a clue because your not doing these things. So what in one quick paragraph do you need to do to keep yourself safe, obtain the best results and keep them? Besides the hard work? 

Blog and do it often using unique titles and at least 400-1000 words per blog post. Talk naturally in this and no sales pitches. Pretend your telling an actual person what your typing up. (Because you are) Use your Social Networks and as often as you can with useful information your potential clients would want. Don't hold back here tell them everything the better info you give away the more they will think WOW what would happen if I was one of there clients? Always include one (1) link to your site or blog in every past and only one per post! Now do this often and you must, must, must stay consistent and do this on a regular basis. You slow down and Google and everyone else will stop paying attention and forget about you. So keep it simple and basic and you will see your results, not today, not tomorrow, maybe not even a month but keep it up and you will see some results once they start they will only build and then you should increase your processes above. 

Don't read all the hype and complaints about Google! Google owns the web and can predict your next move. This is not B.S. it's 100% true and they offer programs that do this to help you better with your day. Check out Google for more info on these there very helpful and we actually use them every day in business ourselves.  

Next it's off to guest blogging. What is this you might add well this is more of a link building and networking process. You have probably heard of it or maybe just the term "guest blogging". The easiest way to break it down for you is the art of finding other bloggers in a related category to your niche and asking them to be bale to post as a guest to their blog. Might sound crazy but there are benefits for both parties here. The blog Webmaster will receive high quality content while you are building a relationship, becoming seen as an authority in the industry and maybe even getting some links back to yourself in the process. 


The best thing to do it Google your industry and blogs and there is sure to be a list to come up. You will want to get on the higher ranking ones but you will need to prove yourself before they just let you walk right in. You must also stay consistent here as otherwise you will surely be disregarded.    

There will most likely be some questions here so go ahead and shoot and I will answer them for you.


Timothy R. Srobenhorst
President
GlobeTek Inc.
Timothy@FreeOnlineWebsiteDesign.org


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