What Are Non Profit Websites?

It can truly be a rewarding experience of running non profit websites. Internet is quickly becoming a strong medium to gather resources and funds from donors across the world. Non profit websites allows such people to play a crucial role in helping millions of others who are suffering from AIDS, hunger, natural disasters etc. In this age of technological revolution, a person can be a part of such charity missions by sitting at his/her home, making donations, inviting friends to be a part of various campaigns etc. All this is made possible through non profit websites.

IMPORTANT ASPECTS:

Unlike other websites, a non profit website never utilizes its resources/funds gathered from various donors for profit purpose. The key objective is always the fulfillment of the missions and the overall vision of the organization. The templates of successful charity websites use a large number of tantalizing pictures which allows a visitor to relate the mission easily with the cause.

An effective non profit website has an attractive interface with a complete and update list of information material, mission statements, lists of staff and board members, upcoming dates, campaigns, special events and much more. Stories may also be used along with pictures to communicate and get the attention of potential donors.

Large non profit websites are usually run by charity business, services organizations etc. where paid staff as well as unpaid volunteers work hand in hand for the fulfillment of various objectives. A potential donor may not be in a situation to provide personal assistance as he/she may be located in a different country, have a job, responsibilities etc. Once a visitor makes a donation in such a website, he/she is provided with regular updates in the form of weekly or bi-weekly newsletters and emails. The objective is to keep the current donors interested, build a lasting relationship and generate word to mouth marketing.

CREATION OF NON PROFIT WEBSITES:

Building a charity website is no different from building a business. A non profit website needs to be constantly updated with the latest information. In case you are looking to build a non profit website, it is recommended to pay attention to the following key points:

1. The vision and mission of your organization should be clearly communicated in the home page of your website

2. It should not be a hassle for a potential donor to search for the 'Donate' button

3. Contact information should be provided

4. Content should be easy to read along with a use friendly interface

5. Various platforms such as blog commenting, social media etc. need to be used appropriately to engage visitors and create a strong first impression (many of them might be visiting the website for the first time)

FINAL THOUGHTS:

Currently, such websites are also utilizing the power of social media such as Facebook, Twitter, LinkedIn etc. to spread their message virally. Social media consultants are also being hired to play a defining role in strengthening the brands of large charity websites through a strategic utilization of social media campaigns. Forums and blogs are also used to develop relationships with potential donors and generate fruitful discussions.

There is no doubt about the fact that a lot of dedication and patience is required to build non profit websites. Public interest and donations can be increased exponentially if a non profit website is handled effectively and professionally.