Local Business Mobile Advertising - How to Get More
Customers With Local Business Mobile Marketing and Advertising With GlobeTek Inc.
In case you haven't noticed, the biggest emerging trend in
local business marketing and advertising is mobile phone marketing. How big is
this trend? Well let's just say that by 2013 all the technology pundits predict
that more of your customers will be accessing the Internet via mobile devices
than hardwired desktop anchors!
So unless you want to find yourself way behind your
competition you'd better get smart quickly about the ins and outs of mobile
marketing and advertising.
Understanding the Landscape of Local Mobile Advertising and
Marketing
Mobile Internet Search Functionality
Probably the easiest way to take advantage of the
approaching tidal wave of mobile marketing is to make sure you have a
high-quality website that is easy to view and navigate using one of the new
smart phones such as the iPhone or one of its Android equivalents. You see, very soon people will no longer be
using their wired connection to conduct product and service research for
offline purchases, that job will fall to their smartphones so it's important
that you get this right. Now of course, beyond just having a pretty website you
need to have one that is designed to sell, capture leads, and create
conversations.
Display Ads - Wireless Application Protocol (WAP)
There are dozens of mobile device only advertising platforms
springing up all over that allow you to create banner ads that can then be
distributed to mobile phone users. Google's Adwords, Admob, Adfonic and their
competitors can all display your ads.
Each network has its own peculiarities and most differ in the types of
targeting you can do. So, depending upon
what you're trying to accomplish some of the networks will be a better fit than
others
.
Short codes are those messages you see associated with all
the big brands and reality TV shows that ask you to text a word to a specific
number such as Denny's campaign "text GRANDSLAM to 30101. To get a short code you'll need to spend
between $500 - $1000 per month for the short code itself... and then you still
have to market and advertise it! Because of the cost of this method I strongly
suggest you steer clear of short code advertising for your local business
unless you already have a substantial budget to spend, or you partner with
GlobeTek Inc., we can bundle all of this together at an extremely small
fraction of the cost!
SMS messaging is simply sending text advertisements to a
targeted demographic of individuals. Since text open rates are so high (just as
we saw with e-mail over the past 5 years) SMS messaging can be a good means to
get your advertising message across. Think of SMS messaging like you would opt
in e-mail... only better.
Push Notifications
"Push" technology allows you to "push"
your Twitter, Facebook and other social media feeds out to mobile device and
smartphone users (primarily iPhone) who have downloaded Apps to allow them to
receive updates from their social feeds.
If you already have a solid social marketing plan in place
"push" can make it that much more powerful by tying in your followers
through mobile content.
App Display Ads
"There's an App for That." You should be familiar
with that phrase by now even if you are not familiar with what an
"App" is. Apps are little
software programs that can be downloaded to mobile devices such as the iPhone
and Google's android phone that allow the user to play games, calculate
distances, make funny noises... virtually anything you can imagine. Smartphone
users love Apps and download them constantly. Most of these apps are
"free" to the user because they are used as platforms to serve
advertisements. And these ads can be yours!
Click to Call
In some ways, what could be more powerful? Your potential
customers are already using their mobile phones to conduct research, check in
with their other social networks and generally stay in touch. So by using a
click to call advertisement you can take your potential customer from a
visually engaging ad to a visually engaging conversation in just one click.
Your options are only limited by your imagination but since clicking on this
type of ad instantly dials a phone number you can make a connection to either a
live operator, an informative recording or a combination of the two. This is
powerful marketing technology whether you use it for lead generation,
appointment setting or product and service sales.
Search Ads
Once you have a smartphone you can conduct immediate
research, gather information and even make purchases the instant your awareness
of a need manifests. So it only stands
to reason that the big search-engine companies like Google, Yahoo and Bing
allow you as an advertiser to display your ads contextually right along with
the user's search.
The difference here and what is so powerful is that soon, no
one will need to come back to their office or their home in order to conduct
the research they need to purchases products and services like yours.
Click to Map
Click to map advertising functions in a manner similar to
click to call. The difference here is that when the advertisement is clicked
the user is immediately served directions from their location to the location
of your business. As you can imagine, click to map advertising is perfect for
nail salons, restaurants, hair salons, oil change facilities and other broad
appeal products and services where the target audience is someone who is
already out and about.
Time to Act!
The local mobile advertising and marketing trend is moving
quickly and you do not want to be left behind!
Many of these services and more are currently being offeredby GlobeTek Inc., However at a very small fraction of the price. We believe that
small business and its promotion is the only way to rebuild small business
America!
Call us today and let’s talk about your specific needs and
we will show you how you can succeed and how we can beat anyone on the markets
prices! There is no one that can produce the results we will in the time we can
do it while being customized directly for your business.
Call us now for your free no commitment consultation and let
us show you how we can skyrocket your business to success while cutting costs
and increasing productivity!
GlobeTek Inc.
920-819-7199
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